Marketing Plan

A marketing plan is vital for any business. A marketing plan gives a direction for marketing efforts, incorporates important research, and serves as a guide for the marketing team. A marketing plan contains the following: details on the target market, the company’s competitive position, the various methods that will be used to reach the market, and strategies for differentiation.


Provided by: Mometrix Test Preparation

Last updated: 12/15/2017
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