Rhetorical Strategy of Persuasion

A persuasive passage is meant to change the reader’s mind or lead him/her into agreement with the author. The persuasive intent may be obvious, or it may be quite difficult to discern. In some cases, a persuasive passage will be indistinguishable from an informative passage: it will make an assertion and offer supporting details. However, a persuasive passage is more likely to make claims based on opinion and to appeal to the reader’s emotions. Persuasive passages may not describe alternate positions and, when they do, they often display significant bias. It may be clear that a persuasive passage is giving the author’s viewpoint, or the passage may adopt a seemingly objective tone. A persuasive passage is successful if it can make a convincing argument and win the trust of the reader.


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Last updated: 12/18/2017
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