A political campaign is an organized attempt to influence the decisions of a particular group of people. Examples of campaigns could include elections or efforts to influence policy changes. One of the first steps in a campaign is to develop a campaign message. The message must then be delivered to the individuals and groups that the campaign is trying to reach and influence through a campaign plan. Money is a significant aspect of a campaign because with changes in technology, campaigns have become increasingly expensive to run. Some of the costs associated with running a campaign include TV advertisements, mailings, and campaign staff salaries. Fundraising is often used to generate money to cover campaign costs. The capital that is necessary to run a campaign refers to human capital, which may consist of paid staff, volunteers, or a combination of both.
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Last updated: 12/29/2017
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