Author Credibility – Why Is It So Important?
The text used to support that argument must be credible. Another word for “credible” would be “believable”. It’s important for writers to be credible, so the reader will believe their writing. There are a couple of important things that an author should do in order to be credible.
First, they need to be knowledgeable on the subject. Second, they need to be unbiased. When we talk about being knowledgeable, we’re saying that the writer needs to understand what they are writing about. Consider if you were looking at two reports about the ozone layer. One was written by an environmental scientist and the other by a hairdresser. You’re more likely to believe the report written by the environmental scientist than the report about the ozone layer by the hairdresser. Why?
Because the environmental scientist knows more about the ozone layer, or at least you believe that they do. That’s why it’s important to be knowledgeable in order to be believable. The second important trait is to be unbiased. That means the author doesn’t need to have a special agenda at hand. They need to present all viewpoints equally and fairly instead of casting one viewpoint in a negative light or casting another viewpoint in a positive light.
Those are the two most important traits in order to be credible or believable. In order to decide whether an author is credible, you need to look at their motivations. In other words, you need to know why they are writing the paper. If it’s to persuade the reader, then you know they’re not going to be very credible, because they may skew certain facts to try to persuade you. If they’re just presenting information for the purpose of presenting information to the reader, then they are most likely credible.