Public opinion represents the collective attitudes of individual members of the adult population in the United States of America. There are many varied forces that may influence public opinion. These forces include public relations efforts on the part of political campaigns and political parties. Another force affecting political opinion is the political media and the mass media. Public opinion is very important during elections, particularly Presidential elections, as it is an indicator of how candidates are perceived by the public and of how well candidates are doing during their election campaigns. Public opinion is often measured and evaluated using survey sampling.
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Last updated: 12/29/2017
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