The affinity diagram, or KJ method, is a common business tool used to group together or organize data and ideas into their most natural fitting relationship. The affinity diagram is frequently used among creative teams to help them organize, seemingly chaotic, data after a brainstorming exercise. The affinity diagram, or KJ method, was developed in 1960 by the Japanese anthropologist Jiro Kawakita, hence the name KJ Method.
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Last updated: 12/15/2017
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